Press & Brand Assets

How BetaDrop sounds, for anyone quoting us or writing for us. The spelling rule above is part of it. The short version: say the true thing, name the limit, and stop.

Person

Second person for the reader — "your build", "the expiry you set". BetaDrop is the subject when the product acts. "We" shows up only where a person is making a promise or admitting a limit, and it stays rare.

Tense

Present, about what the product does today. Nothing unreleased is described as though it already exists.

Register

Plain, specific, and willing to name the limit before the reader finds it. The security page is the model: no roadmap items, no aspirational language.

Case

Sentence case for headings, buttons, and labels — "Compare plans", not "Compare Plans". Proper nouns keep their capitals; nothing else gets promoted to Title Case.

In practice

• Not

  Enterprise-grade security you can trust.

  But

  We don’t claim certifications we don’t hold.

  A claim nobody can check is worth less than a limit stated plainly. Shipping today on the security page.

• Not

  Free forever. Unlimited everything!

  But

  Sharing builds is free and stays free. You pay when you need a link to outlive the sprint that made it.

  Say what is free and what is not, in the same breath. No superlatives. Shipping today on the pricing page.

• Not

  Settings saved successfully!

  But

  Password removed. Anyone with the link can install again.

  State the consequence, not that the verb worked. A green check already says it worked. Shipping today on the link password control.

• Not

  Are you sure? This action cannot be undone.

  But

  Your hosted site and its URL will stop working immediately.

  Name what breaks. "Are you sure" asks the reader to guess what they are confirming. Shipping today on the delete-site dialog.

Logo

Use the mark as-is: don't recolor it, don't add gradients or effects, and don't use the retired purple artwork that predates the current blue mark.

Logo mark (vector)

The canonical mark. Scales to any size — use this wherever you can.

SVG · Vector

Logo mark on white

The mark on a white square, for directories that require a raster logo.

PNG · 512×512

App icon

The installable-app icon, as it appears on a home screen.

PNG · 512×512

Mascot

The BetaDrop mascot is a blue droplet robot. It appears in the product's support widget and blog — feel free to use it in coverage.

PNG · 600×640, transparent

Full resolution (1214×1295): betadrop.app/images/robot/robot-initial.png